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. The Snack Drama Players .

web content. 50 films
writer. Peter Rhoads
client. General Mills
The Snack Drama Players are "Waiting for Guffman" meets twitter's snack drama.
Born from a quick response campaign for Fiber One, the SDP is a fictional-midwest drama troup that specializes in snack drama. (Part of the Zero Drama Campaign) We put a humorous and overly dramatic spin on the perils of dieting. For a month, we (the snack drama players) responded to tweets in realtime, making comedy/ dramatic one act plays out of the tweets. The Snack Drama Players took on a life of their own after the campaign as they continued to release videos and commentary online.
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